Interactive components that turn passive visitors into booked jobs. Each one is built to match your trade and your customers.
01 / INSTANT QUOTE
Visitors pick their options and see a price range in seconds. No phone call, no waiting, no friction. The real lead capture happens when they want the exact number - that is when they hand over their details.
Best for: Painters, decorators, fencing, pressure washing
Why it works
People who price themselves are 3-4x more likely to get in touch. By the time they submit, they already know roughly what it costs - the calculator qualifies the lead for you.
MARTIN'S PAINTING & DECORATING
Get an instant estimate for your project
Estimated cost
£840 - £1,050
02 / LEAD QUALIFIER
A short, guided questionnaire that takes the visitor from "I have a problem" to "here are my details" in under 30 seconds. Each step feels low-commitment. By the time they reach the contact form, they are already invested.
Best for: Plumbers, electricians, locksmiths
Why it works
Standard contact forms convert at 2-3%. Multi-step forms hit 8-12%. Once someone answers the first question, they are far more likely to finish the whole thing.
FLOWRIGHT PLUMBING
Tell us what you need - takes 30 seconds
STEP 1 OF 4
What do you need help with?
03 / BEFORE & AFTER
A draggable comparison that lets the visitor see the transformation with their own hands. No static photos side by side - this is interactive, tactile, and impossible to scroll past without playing with it.
Best for: Kitchen fitters, bathroom fitters, landscapers
Why it works
Your work sells itself when people can see the difference. The slider creates a moment of "wow" that static galleries never achieve. Longer time on page means more leads.
PRECISION KITCHENS & BATHROOMS
Drag to see the transformation
04 / BOOKING WIDGET
Pick a service, choose a date, select a time slot, done. No phone tag, no waiting for a callback, no "I will get back to you." The visitor books themselves in while they are still warm.
Best for: Boiler engineers, cleaners, chimney sweeps
Why it works
Every hour between "I need this done" and "I have booked someone" is an hour your competitor could win. A booking widget removes that gap. The lead is locked in.
HEATWISE BOILER SERVICES
Book your appointment online
March 2026
05 / ROI CALCULATOR
The visitor inputs their current situation - monthly bill, property size, whatever is relevant - and instantly sees how much they would save. The numbers do the selling. All you need to do is catch the lead at the bottom.
Best for: Solar installers, insulation, double glazing
Why it works
When the upfront cost is significant, people need to justify it. A savings calculator reframes "this costs X" to "this saves me Y over Z years." That shift turns browsers into buyers.
GREENLIGHT SOLAR
See how much you could save
Projected savings
Annual saving
£1,008
Payback
6.9 yrs
25yr profit
£18k
These tools are built into every site I build.
Each one is picked for what your trade actually needs. Built to bring in the work, not just look the part.