Wix Will Cost YouMore Than You Think
Wix starts at £25/month. Then add the premium apps, the plugins, the hours wrestling a drag-and-drop builder. And you still end up with a slow, janky site that takes 8 seconds to load on mobile. The real cost? Visitors who never turn into customers.
Wix Was Built for Simplicity, Not Results
The drag-and-drop editor is easy. What it produces is not good enough. Behind every Wix page is bloated code, rigid templates, and a platform that fights you the moment you need anything beyond the basics.
You hit a wall the moment you need anything custom.
You cannot edit the underlying HTML, CSS, or JavaScript. Advanced layouts, performance tweaks, or bespoke features are impossible without hacks. Structural choices are locked in. You cannot even switch templates after you start building. The moment your business needs something the drag-and-drop editor was not designed for, you are stuck.
Heavier pages, fewer SEO controls, slower load times.
Wix outputs bloated JavaScript and excessive HTTP requests on every page. You have no access to .htaccess, no control over crawl directives, and fewer technical SEO levers than any custom build or even WordPress. Google factors page speed into rankings and ad costs. Wix sites regularly score 25-45 on PageSpeed. You cannot fix it because there is no code to optimise.
Your business will outgrow Wix. Then what?
Wix works for small, simple sites. The moment you need more traffic capacity, complex filtering, dynamic content, or anything resembling custom infrastructure, the platform breaks down. There is no dedicated hosting, no server configuration, no advanced caching. You hit a ceiling and there is nowhere to go but sideways.
The real cost is hidden behind upgrade tiers.
Entry pricing looks low. Then you need to remove Wix branding. Then connect a domain. Then analytics. Then apps. Each one is a separate subscription. Users consistently report confusing billing, unexpected charges, and difficulty getting refunds. By the time your site actually functions, you are paying £30-50/month for something that still loads in 7 seconds.
When something breaks, good luck reaching a human.
The most common complaint across Wix reviews: support is a chatbot loop. Editor bugs, layout glitches, billing problems. Users report waiting days for responses that do not fix the issue. For a site that is supposed to generate leads for your business, that is not an inconvenience. That is lost revenue with no one to call.
Paying for Clicks. Wix Wastes Them.
Same £1,000/month ad spend. Same 500 clicks.
Wix site
2% conversion rate
10 leads
£100 per lead
My build
8% conversion rate
40 leads
£25 per lead
Same budget. 4x the leads. The only variable is the page they land on.
It gets worse. Google factors page speed into your Quality Score. A low score means you pay more per click, sometimes 50-400% more than a competitor with a faster page. Wix is not just losing you leads. It is inflating the cost of every lead you do get.
Wix vs What I Build
| Wix | My build | |
|---|---|---|
| PageSpeed | 25-45 | 90+ |
| Load time | 5-10s | Under 2s |
| Customisation | Drag-and-drop | Fully custom |
| SEO control | Basic | Full technical |
| Design | Templates | From scratch |
| Support | Chatbot | Direct to me |
| Scaling | Hits a ceiling | No limits |
| Real cost | £30-50+/mo | £100 all-in |
No Wix. No Templates. No Limits.
I build your page from scratch. It loads in under 2 seconds, it is fully custom to your business, and there is nothing on it except what makes your phone ring.
Fully custom, no constraints
No drag-and-drop walls. No template limits. Every layout, every feature, every interaction is built exactly for your business. If you can describe it, I can build it.
Fast pages, full SEO control
90+ PageSpeed scores. Under 2 seconds to load. Schema markup, crawl directives, structured data. Everything Wix locks away from you, built in from day one.
Grows with your business
No platform ceiling. As your traffic grows, your content expands, or your needs change, your site scales with you. No migration. No starting over.
One person to call. Me.
No chatbot loops. No ticket queues. No waiting days for someone to read your message. You email me and I fix it. That is how support should work.
"Same Ads, Same Budget. 4x the Leads."
A roofer came to me spending £1,200 a month on Google Ads. His site scored 34 on PageSpeed and took 6.2 seconds to load. Conversion rate: 1.9%. That is 11 leads a month at £109 each.
I replaced it with a purpose-built landing page. Same ads. Same keywords. Same budget. Six weeks later: 9.4% conversion rate. 47 leads a month. £26 per lead. Nothing changed except the landing page.
PageSpeed
34
96
Load time
6.2s
1.4s
Conversion
1.9%
9.4%
Cost/lead
£109
£26
The Wix Cycle Every Owner Knows
You drag and drop a site together in a weekend. It looks fine.
You upgrade to remove branding. Then for a domain. Then analytics. £30-50/month.
You need a custom feature. The editor cannot do it. No code to edit.
Your site loads in 7 seconds. You contact support. Chatbot. Then silence.
You outgrow the platform. You need features it cannot do. You are stuck.
You have spent more on Wix than a custom site would have cost.
From Wix to Leads in 5-7 Days
Audit
I run your current site through PageSpeed, review your Google Ads data, and show you exactly where leads are leaking. Numbers, not opinions.
Build
A conversion-focused page built from scratch. Headline matched to your ads. Trust signals above the fold. Click-to-call where it cannot be missed. Live in 5-7 days.
Launch
Your ads point at the new landing page. Conversion tracking goes live. You see the difference in days, not months. Same budget, more booked jobs.
Less Than You're Wasting on Wix
No platform subscriptions. No upgrade tiers. No lock-in. Hosting, copywriting, and ongoing optimisation all included.
Momentum
£100/month
No setup fee
Dedicated landing page
Custom copywriting
Hosting included
Conversion tracking setup
Ongoing optimisation
PageSpeed 90+ guaranteed
Traffic
£500/month
Add-on to Momentum. £500 one-off setup.
Google Ads/Meta Ads
Campaign setup and optimisation
Ad copy and images
Conversion tracking
Monthly reporting on leads
Ad spend direct to Google/Meta
If your landing page does not score 90+ on PageSpeed, you do not pay. That is the guarantee. Most clients see a return within the first month of pointing ads at the new landing page.
You are already paying for the clicks. Stop wasting them.
More phone calls. More booked work.