WordPress Will Cost YouMore Than You Think
Hosting fees. Plugin subscriptions. A developer on call when updates break things. And you still end up with a site that scores 30-50 on PageSpeed and loses half your visitors on mobile. The real cost? Visitors who never turn into customers.
WordPress Was Built for Bloggers in 2003
It was never designed to generate leads for local businesses. The problems are not fixable with a better theme or a faster host. They are structural.
4-8 seconds to load. 53% of visitors gone after 3.
Google measured it. Every second your page takes to load, you lose another 20% of visitors. Your WordPress site with its bloated theme and 20 plugins is not loading in 1 second. It is loading in 5 or 6. You are paying for clicks that bounce before they see your phone number.
43% of the web runs WordPress. Hackers know.
Outdated plugins, brute-force attacks on wp-admin, SQL injection through the database. If you are not updating every plugin every week, you are exposed. And when you do update, those updates regularly break things. One outdated form plugin is all it takes.
15-30 plugins. Each one is a point of failure.
Contact form? Plugin. SEO? Plugin. Speed fix? A plugin to patch the slowness your other plugins caused. Every plugin is a security hole, a compatibility risk, and another thing that breaks silently. Your contact form stopped working three weeks ago. Did you notice?
"Free" like a puppy is free.
Hosting. Theme licence. Plugin subscriptions. A developer to fix what the last update broke. Most local businesses spend £50-200 a month just keeping WordPress alive, before a single lead comes through the door.
Paying for Clicks. WordPress Wastes Them.
Same £1,000/month ad spend. Same 500 clicks.
WordPress site
2% conversion rate
10 leads
£100 per lead
My build
8% conversion rate
40 leads
£25 per lead
Same budget. 4x the leads. The only variable is the page they land on.
It gets worse. Google factors page speed into your Quality Score. A low score means you pay more per click, sometimes 50-400% more than a competitor with a faster page. WordPress is not just losing you leads. It is inflating the cost of every lead you do get.
WordPress vs What I Build
| WordPress | My build | |
|---|---|---|
| PageSpeed | 30-50 | 90+ |
| Load time | 4-8s | Under 2s |
| Plugins | 15-30 | Zero |
| Security patches | Weekly | None |
| Database | Hackable | None |
| Maintenance | 2-4 hrs/mo | 0 hours |
| Conversion rate | 1-3% | 5-12% |
| Mobile speed | Sluggish | Instant |
No WordPress. No Themes. No Plugins.
I build your page from scratch. It loads in under 2 seconds, has nothing to hack, nothing to update, and nothing on it except what makes your phone ring.
Loads in under 2 seconds
No PHP. No database queries. No 15 scripts from 15 plugins fighting each other. Your visitor clicks the ad and the page is already there.
Nothing to hack
No admin panel. No database. No plugins with known vulnerabilities. The attack surface is zero. You will never get a "your site has been compromised" email.
Nothing to maintain
No updates to install. No theme conflicts to debug. It works today and it works in three years without anyone touching it. You run your business, not your website.
Nothing on it that doesn't convert
No sidebars, no blog widgets, no social feeds, no "latest news." Every element on the page exists to make your phone ring or your form fill up.
"Same Ads, Same Budget. 4x the Leads."
A roofer came to me spending £1,200 a month on Google Ads. His WordPress site scored 34 on PageSpeed and took 6.2 seconds to load. Conversion rate: 1.9%. That is 11 leads a month at £109 each.
I replaced the WordPress site with a purpose-built landing page. Same ads. Same keywords. Same budget. Six weeks later: 9.4% conversion rate. 47 leads a month. £26 per lead. Nothing changed except the landing page.
PageSpeed
34
96
Load time
6.2s
1.4s
Conversion
1.9%
9.4%
Cost/lead
£109
£26
The WordPress Cycle Every Owner Knows
You pay £500-£2,000 to build it. It looks fine for a few months.
Plugins break. Your contact form dies. You don't notice for weeks.
The site slows down. You add a caching plugin. New problems appear.
You get hacked. Your developer charges you to fix it. It happens again.
Google penalises your speed. Your developer says you need a new theme. Another £800.
You're now spending more maintaining it than you spent building it.
From WordPress to Leads in 5-7 Days
Audit
I run your WordPress site through PageSpeed, review your Google Ads data, and show you exactly where leads are leaking. Numbers, not opinions.
Build
A conversion-focused page built from scratch. Headline matched to your ads. Trust signals above the fold. Click-to-call where it cannot be missed. Live in 5-7 days.
Launch
Your ads point at the new landing page. Conversion tracking goes live. You see the difference in days, not months. Same budget, more booked jobs.
Less Than You're Wasting on WordPress
No setup fee on Momentum. No plugin subscriptions. No developer on retainer. Hosting, copywriting, and ongoing optimisation all included.
Momentum
£100/month
No setup fee
Dedicated landing page
Custom copywriting
Hosting included
Conversion tracking setup
Ongoing optimisation
PageSpeed 90+ guaranteed
Traffic
£500/month
Add-on to Momentum. £500 one-off setup.
Google Ads/Meta Ads
Campaign setup and optimisation
Ad copy and images
Conversion tracking
Monthly reporting on leads
Ad spend direct to Google/Meta
If your landing page does not score 90+ on PageSpeed, you do not pay. That is the guarantee. Most clients see a return within the first month of pointing ads at the new landing page.
You are already paying for the clicks. Stop wasting them.
More phone calls. More booked work.